We are Sandy and Ariel, a mother and daughter team who share a love for fashion and all things sparkly. We started Avalee's so we could share our glamorous ways with the world and provide fashion jewelry at affordable prices.

We love high quality fashion jewelry that allows us to change our look to suit our fun mood without the financial commitment of fine jewelry. These products represent our favorite fashion jewelry pieces at fabulous prices. We particularly love flexible pieces that can be changed to match a variety of fun looks.

Our company name was inspired by our 3rd generation, little miss Ava Rosalee, who, like her mother and nana, loves all things sparkly!